Noted

A mystery shopper that never leaves your showcase

Know what every client asked for and where the experience slipped, after every shift.

Noted listens at the showcase through the hours you can't be on the floor. Then it hands you one page: the client who hesitated, the step of service that slipped and what to coach, in the words that were said.

1 of 3
What kind of boutique do you run?

First week free, every feature. One email when your spot opens, nothing else.

See a full sample shift report

Example: a jewellery boutique, one shift as Noted would hand it back.

In a jewellery boutique, a client advisor in a black jacket holds out a navy velvet tray with a pendant necklace across a glass showcase to a client in a cream coat, a phone lying on the glass beside her

Shift report Saturday, October 17, 2026 ⁦10:00–19:00⁩

What customers told you

  • 10:41:00asked for, not offeredrose goldinteraction #8
    “Do you have this bracelet in rose gold?”
  • 12:15:00complaintclaspinteraction #23
    “The clasp broke after a month. I've hardly worn it.”
  • 14:12:00lost saleengravinginteraction #32
    “Two weeks for engraving? It's her birthday on Friday. I'll leave it.”

Mystery shoppers visit a few times a year. Your clients come in every day.

A mystery shop is one visit, one advisor, one afternoon. Noted listens through every day in between, while your advisors are with their clients.

Clients tell your advisors everything.

Noted keeps what they say, as they said it.

Across a showcase, a client in a camel coat holds up a crystal bracelet to look at it while the advisor explains, a tray of earrings between them

  • 11:42

    “Isn't it cheaper at the airport?”

    What clients compare you with

    Duty-free, the website, the boutique across the street: what they compare, and what makes them hesitate.

  • 14:50

    “Still nothing in rose gold?”

    Demand your next order can follow

    Every piece you couldn't offer, counted across the week: the colour, the size, the one from the campaign.

  • 16:55

    “We've been waiting a while to be seen.”

    Complaints, before they reach head office

    A broken clasp, a long wait to be seen. You hear it the same day, not in a letter to head office a month later.

  • 18:25

    “Without the earrings it isn't a set. I'll try the airport.”

    Lost sales, with the moment they happened

    The client who asked, hesitated and left: when it happened, and what was said.

How often your advisors keep your steps of service.

Write your service standard once, or paste the one you already train to. After every shift, Noted scores each client conversation against it and hands you this page: the step that slipped first, what to coach, and the moments behind it.

Shift report Saturday, October 17, 2026 · Jewellery ⁦10:00–19:00⁩

60Getting thereoverall / 100

Where you stand

60this shift

  • Client bookFocus of the week31.3%
    10 happened · 4 partial · 18 missed · best run: 4 in a row · n/a in 262 moments
    • 13:58:00Missinteraction #30
      “That's four hundred and twenty. I'll wrap it for you.”

      Wrapped a four-hundred-and-twenty sale at the busiest hour without a word about the client book.

    • 16:40:00Wininteraction #48
      “Shall I add you to our client book? I'd call you the day the rose gold comes in.”

      Offered the client book with a reason to say yes: the colour the client had come in for, back in stock.

  • Aftercare41.4%
    12 happened · 6 partial · 11 missed · best run: 5 in a row · n/a in 291 moment
    • 14:31:00Missinteraction #34
      “There you are. Enjoy wearing it.”

      Closed a bracelet sale without a word on care or the warranty, two hours after a client came back with a broken clasp.

  • Occasion first61.4%
    27 happened · 7 partial · 10 missed · best run: 8 in a row · n/a in 142 moments
    • 11:02:00Wininteraction #12
      “Is it a gift? Tell me a little about her: what does she usually wear?”

      Asked who the piece was for before showing anything, and chose the drop earrings from the answer.

    • 15:12:00Missinteraction #39
      “This is our bestseller. Everyone loves it.”

      Showed the bestseller before asking about the occasion; it was for a seventieth birthday, and the client left to think it over.

  • Storytelling68.2%

    30 happened · 8 partial · 6 missed · best run: 9 in a row · n/a in 14

  • Farewell73
    2.9 / 0–4 · 2 uncertain · n/a in 27Score anchors
    0
    Sale completed in silence
    2
    Thanked, but not invited back
    4
    Thanked by name and invited back
  • Welcome83.9%
    47 happened · 5 partial · 4 missed · best run: 19 in a row · 1 uncertain · n/a in 21 moment
    • 10:18:00Wininteraction #5
      “Good morning, and welcome. Take your time; I'm here whenever you'd like to see anything.”

      Welcomed the client before anything else and gave them room; a minute later they asked to see the bracelets.

Fix these

  1. Offer the client book on every sale, the busy hours included, with a reason to say yes: “Shall I call you the day the rose gold comes in?” Today it was offered on one sale in three.

  2. Close every sale with care and the warranty: “Keep it away from water and perfume, and it's guaranteed for two years.” Today that was said on fewer than half.

  3. Ask who it's for before showing a piece: “Is it a gift? Tell me a little about her.” Then choose from the answer.

When it happened

10:0019:00

WinMissWhat customers told you

A calm morning and a full afternoon. Welcomes held all day and the pieces were well told, but once the showcase filled after lunch the client book was offered on barely one sale in three, and care and the warranty went unexplained at the close. Rose gold was asked for four times and out each time, and a client who needed engraving by Friday left without the gift.

Example: one Saturday in a jewellery boutique, exactly as Noted hands it back.See a full sample shift report

How it works

  1. 1

    Listen first

    Put any phone on the showcase where pieces are presented. Tap start at opening, stop at close. Your free week shows you the boutique as it is.

  2. 2

    Write the standard

    Paste your steps of service or your training guide, start from the retail template, or answer a few questions. Noted scores every client conversation against it, with the quote and the time.

  3. 3

    Coach one thing a week

    One page per shift, ready for the morning briefing. One focus for the week, and trends for the quiet hour before the doors open.

Discreet with your clients, and fair to your advisors.

  • Compliant by design

    Built to meet recording law: post the notice your jurisdiction requires, and nothing is switched on until you say so.

  • Audio doesn't stay

    Only the transcript and the scores are kept. Audio is deleted after transcription unless you choose a retention window.

  • No client is identified by voice

    Voices are told apart within a conversation, and no client is recognised from one visit to the next. Recognising your own advisors by voice is off unless you switch it on and name your team yourself.

  • Advisors see what you see

    Everyone who records a shift can read their own page, and every note carries the moment it came from.

Questions

We already run a mystery shopping programme.

Keep it. A mystery shop scores one visit, by one shopper, a few times a year. It can't tell you that rose gold was asked for four times on Saturday, or that the client book stopped being offered once the showcase filled after lunch. Run Noted alongside it for your free week and compare what each one caught.

Our advisors walk the boutique with each client.

Put the phone where the selling happens: on the showcase where pieces are presented and tried, or at the desk where they're paid for and wrapped. A larger boutique runs one per area, and each report names the area it heard. Noted only hears what's said near it.

Our clients expect discretion. Is recording appropriate?

Discretion is built in: you post the notice your jurisdiction requires, audio is deleted after transcription, and nobody is identified by voice. Rules differ by country, so check yours before you switch anything on; we'll help with the wording.

We already have brand standards.

Paste them. Your steps of service or training guide becomes a rubric you can edit, and Noted proposes changes once it has heard enough shifts. Nothing written down yet? Start from the retail template, or answer a few questions.

What do we need to run it?

Any phone, tablet or laptop with a browser and a microphone. No extra hardware, no app store, no installer.

What does it cost?

Your first week is free: the full product, every feature, no limits. Early-access pricing after that goes to the list first, before anything is public.

Which languages does it work in?

English and Persian. The interface, the reports and the transcripts handle both, with Persian right to left and Persian dates and digits.

A note from the founder

I built Noted for my own counter, because the shifts I wasn't there for were the ones I knew least about.

Every pilot starts with me. I'll help you set a phone on the showcase, turn your steps of service into a standard, and read your first report with you.

Run it for a week alongside what you already do: the mystery shop, the floor walk, the morning briefing. If it doesn't show you something you'd have missed, tell me that too.

Rasoul, founder

Try it in your own boutique for a week.

Early access opens in small batches, and it starts with a free week. Join the list, and know how every client was served.

1 of 3
What kind of boutique do you run?

First week free, every feature. One email when your spot opens, nothing else.

AI mystery shopper for luxury boutiques — Noted