Noted

A mystery shopper that never leaves your counter

Know what customers asked for and where service slipped, after every shift.

Noted listens at your counter through the shifts you can't be at. Then it hands you one page: the sales that walked away and what to coach, in the words that were said.

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What kind of shop do you run?

First week free, every feature. One email when your spot opens, nothing else.

See a full sample shift report

Example: a shoe shop, one shift as Noted would hand it back.

At the counter of a small shoe shop, an assistant holds out an open shoe box to a customer, with a phone and a card reader on the counter beside her

Shift report Saturday, September 19, 2026 ⁦10:00–18:00⁩

What customers told you

  • 10:31:00asked for, not offeredsize 39interaction #10
    “Got these in a 39?”
  • 12:10:00complaintsoleinteraction #30
    “The sole's already coming away. I've had them three weeks.”
  • 13:20:00lost saleblack onlyinteraction #42
    “Only in black? OK, I'll leave it.”

Mystery shoppers come a few times a year. Your customers come in every day.

One person on the till, restocking between customers, no time for notes. Noted listens while you work.

Everybody talks at the counter.

Noted keeps what they say, as they said it.

A customer holds up a brown leather shoe and asks about it while the assistant points to the shelves of shoes

  • 11:28

    “Is it cheaper online? I saw them for less.”

    How people react to your prices

    What they compare, what they ask about and what puts them off, from what was said, not what you assume.

  • 12:48

    “Do you do these in a wide fit?”

    Demand you can stock

    Every request you couldn't meet, counted across the week. A guess becomes a number.

  • 15:48

    “I was told they'd give a bit. They still pinch.”

    Complaints, before they become reviews

    A faulty zip, a long queue, a return gone wrong. You hear it the same day, not on Google a month later.

  • 17:30

    “No 44 at all? I'll try the place down the road.”

    Lost sales, with the moment they happened

    The customer who asked and walked away. When it happened, and what was said.

How often your team does what you trained them to do.

Write your standards once. After every shift, Noted scores each conversation against them and hands you this page: the standard that slipped first, what to fix, and the moments behind it.

Shift report Saturday, September 19, 2026 · Shoes ⁦10:00–18:00⁩

61Getting thereoverall / 100

Where you stand

61this shift

  • Returns policyFocus of the week25%
    10 happened · 6 partial · 24 missed · best run: 3 in a row · n/a in 562 moments
    • 12:40:00Missinteraction #34
      “That's eighty-five. Receipt's in the bag.”

      Rang up an eighty-five pair in the lunchtime queue without a word about returns.

    • 16:12:00Wininteraction #72
      “You've got 30 days to bring them back, as long as they've only been worn indoors.”

      Said the returns policy at the till without being asked, with the one condition that matters.

  • Needs first57.7%
    30 happened · 8 partial · 14 missed · best run: 6 in a row · n/a in 441 moment
    • 13:02:00Missinteraction #39
      “These are really popular, you'll love them.”

      Recommended the bestseller before asking what the shoes were for; the customer wanted them for running.

  • Open approach63.7%
    51 happened · 11 partial · 18 missed · best run: 9 in a row · 1 uncertain · n/a in 162 moments
    • 10:24:00Wininteraction #8
      “Looking for something for work, or for the weekend?”

      Opened with a question about what the customer needed, and it started a real conversation.

    • 14:15:00Missinteraction #53
      “Can I help you?”

      A closed question that invited a no while the shop was busy; the customer left without trying anything on.

  • Farewell78
    3.1 / 0–4 · 2 uncertain · n/a in 52Score anchors
    0
    Sale completed in silence
    2
    Thanked, but not invited back
    4
    Thanked warmly and invited back
  • Stock checked80%
    24 happened · 2 partial · 4 missed · best run: 11 in a row · n/a in 661 moment
    • 11:05:00Wininteraction #20
      “Let me check the back for a 39. Two minutes.”

      Checked the stockroom instead of guessing, and came back with the size.

Fix these

  1. Say the returns policy at the till on every sale, queue or not: “You've got 30 days to bring them back, unworn.” Today it was said on one sale in four.

  2. Ask what they're for before recommending: “Is it for work, or for walking?” Then pick the pair.

  3. When a size is out, offer to order it in: “I can have a 39 here by Thursday. Want me to put one aside?” It was asked for three times today, and nobody offered.

When it happened

10:0018:00

WinMissWhat customers told you

A steady morning and a rushed lunch. The approach held while the shop was quiet and stock questions were checked rather than guessed, but once the lunchtime queue built, the returns policy all but disappeared at the till and recommendations came before questions. Size 39 was out all day and asked for three times, and a customer who wanted a 44 left for another shop.

Example: one Saturday in a shoe shop, exactly as Noted hands it back.See a full sample shift report

How it works

  1. 1

    Listen first

    Put any phone by the till. Tap start at open, stop at close. Your free week shows you the counter as it is.

  2. 2

    Write the standard

    Start from the retail template, answer a few questions, or paste your staff handbook. Noted scores every conversation against it, with the quote and the time.

  3. 3

    Coach one thing a week

    One page per shift, read in the minute before open. One focus for the week, and trends for a quiet morning.

Fair to your team and safe for your customers.

  • Compliant by design

    Built to meet recording law: post the notice your jurisdiction requires, and nothing is switched on until you say so.

  • Audio doesn't stick around

    Only the transcript and the scores are kept. Audio is deleted after transcription unless you choose a retention window.

  • Customers are never identified by voice

    Speakers are told apart within a conversation, and no customer is recognised from one visit to the next. Recognising your own staff by voice is off unless you switch it on and name your team yourself.

  • Your team sees what you see

    Everyone who records a shift can read their own page, and every note carries the moment it came from.

Questions

We already walk the floor and use store checklists.

Keep them. A checklist tells you the till was counted and the shelves were faced. It can't tell you that twelve people asked for a size 39 this week, or that the afternoon shift stopped mentioning the returns policy once the queue built. Run Noted next to it for your free week and see what it catches that the checklist didn't.

Most of our conversations happen on the shop floor.

Put the phone where most of them happen: by the till in a small shop, or on your busiest service desk. Noted only hears what's said near it.

What do I need to run it?

Any phone, tablet or laptop with a browser and a microphone. No extra hardware, no app store, no installer.

Is it OK to record in the shop?

Noted is built to comply with recording law: you post the notice your jurisdiction requires, audio is deleted after transcription, and nobody is identified by voice. Rules differ by country, so check yours before you switch anything on; we'll help with the wording.

What does it cost?

Your first week is free: the full product, every feature, no limits. Early-access pricing after that goes to the list first, before anything is public.

Which languages does it work in?

English and Persian. The interface, the reports and the transcripts handle both, with Persian right to left and Persian dates and digits.

Our standards aren't written down.

Start from a template (retail, café counter, quick service), answer a few questions, or paste what you have. Noted turns it into a rubric you can edit, and proposes changes once it has heard enough shifts.

A note from the founder

I built Noted for my own counter, because the shifts I wasn't there for were the ones I knew least about.

Every pilot starts with me. I'll help you get a phone on the counter, write your first standard with you, and read your first report with you.

Run it for a week alongside what you already do: walking the floor, the store checklist. If it doesn't show you something you'd have missed, tell me that too.

Rasoul, founder

Try it on your own counter for a week.

Early access opens in small batches, and it starts with a free week. Join the list and stop asking how the shift went.

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What kind of shop do you run?

First week free, every feature. One email when your spot opens, nothing else.